Market Research Intern
We are seeking a Market Research Intern to support research, data analysis, and insight generation for business strategy and product development. The role centers on collecting and analyzing market data, identifying trends, assessing customer needs, and preparing concise reports to guide decision-making. The role will also support survey design, field data collection, and analysis. It contributes directly to business strategy and product development.
Role and Key Responsibilities
The Market Research Intern supports research and insight generation through a mix of secondary and primary market research and clear reporting. Responsibilities are focused and interconnected:
- Conduct secondary and primary market research: Collecting and analyzing market data to form the foundation for strategy and product decisions. This includes supporting survey design and field data collection to ensure reliable inputs.
- Analyze industry trends, competitors, and customer behavior: Identifying trends and assessing customer needs by working with gathered data to reveal patterns that matter for business strategy and product development.
- Prepare concise research outputs: Producing research summaries, presentations, and visual insights that translate complex data into concise reports to guide decision-making.
- Collaborate across teams: Working with cross-functional teams to translate findings into actionable insights that inform business strategy and product development priorities.
Ideal Candidate and Success Factors
Success in this role relies on a combination of technical ability, mindset, and communication. The ideal candidate aligns with the following profile and applies those strengths to the responsibilities above:
- Analytical and communication skills: Strong analytical skills to interpret market data and clear communication to present concise reports, summaries, and presentations.
- Technical proficiency: Proficient in MS Excel/Google Sheets and basic data visualization to analyze data and create visual insights that support decision-making.
- Curiosity and attention to detail: Curious, detail-oriented, and eager to learn about business and markets—qualities that enable effective support of survey design, field data collection, and analysis.
- Team collaboration: Ability to collaborate with cross-functional teams so research findings become actionable inputs for strategy and product development.
Conclusion
In summary, the Market Research Intern role supports research, data analysis, and insight generation to inform business strategy and product development. Core responsibilities include conducting secondary and primary market research, analyzing trends, assessing customer needs, and preparing concise reports and visual insights. The ideal candidate is curious, detail-oriented, and proficient in MS Excel/Google Sheets and basic data visualization, ready to translate findings into actionable insights.
