Google Free Analytics Academy Training and Analytics Certification
Analytics Academy on Google Skillshop offers free online learning to help you understand and use Google Analytics. Google's current training guide lists four courses, progressing from beginner to advanced level, together with a Google Analytics Certification option.
The learning is relevant to people who want to understand website or app measurement, read reports and connect analytics insights with business decisions. It is product-focused training: the subject is Google Analytics, rather than a general data science degree or the separate Google Data Analytics Professional Certificate.
Free-access clarification: Google describes Analytics Academy's e-learning courses as free. Its Skillshop help also states that foundational certifications remain free of charge. The reviewed official training pages do not announce an enrolment closing date. Jobsii's generic limited-time or limited-enrolment warning is not a Google deadline for this learning.
Training details
- Provider: Google.
- Learning platform: Skillshop.
- Programme: Analytics Academy.
- Subject: Google Analytics.
- Structure: Four training courses and a certification option.
- Levels: Beginner, intermediate and advanced courses.
- Cost: Free e-learning; foundational certification is available without a charge.
- Format: Online, self-paced learning.
- Duration: No single total duration is stated in the reviewed training guide.
- Recognition: Google Analytics Certification after meeting its current assessment requirements.
The four courses
101: Get started using Google Analytics is classified as beginner level. It is the starting option in Google's published sequence and is worth reviewing if you are new to the product.
102: Manage GA data and learn to read reports is also listed as beginner level. Its focus connects the data collected in Analytics with the reports used to understand it.
201: Dive deeper into GA data and reports is the intermediate course. It offers a next step after the introductory material for learners who want to develop their understanding of the product's data and reporting capabilities.
301: Use GA with other tools and data sources is classified as advanced. It addresses the connections between Google Analytics and a wider measurement environment. Choose the course that matches your current familiarity, rather than assuming an advanced label makes it the best starting point.
What skills does the training address?
Google describes the wider Analytics Academy learning outcomes as setting up an Analytics property for a website or app, collecting useful business data and using reporting tools. The training also helps learners recognise measurement features that indicate the effectiveness of online marketing.
Another stated outcome is understanding how connections with other Google products can unlock additional capabilities and insights. These are useful areas for people exploring digital marketing, website analytics or product measurement. They do not establish a guarantee of a particular job or salary.
Understand the certification option
Google links its Analytics Certification separately from the four training courses. Completing lessons and earning certification are related but distinct steps. Open the current certification page on Skillshop and follow its assessment instructions and requirements.
The training guide reviewed here does not specify the current exam length, question count or passing score. This article therefore does not borrow those details from older versions of Google's assessments. Check what Skillshop displays when you are ready to take the certification.
This is Google Analytics product certification. It should be described using its actual name on a CV or learning profile. The free offering discussed here is separate from subscription-based professional certificate programmes offered on other learning platforms.
How to start
- Review the official Analytics Academy course list.
- Open the appropriate beginner, intermediate or advanced course and sign in to Skillshop when prompted.
- Work through the learning material at your own pace.
- Use the linked Google Analytics Certification page when you are ready to review its requirements.
- Complete the required assessment process to earn the certification.
Jobsii study suggestion: Keep notes that connect each report or measurement feature to a question you would ask about a website or app. Explain what the data can tell you and what it leaves unanswered. This is optional learning advice, not an extra Google assessment condition.
For Google's cost distinction between foundational and professional Skillshop certifications, see its official certification guidance.
