Introduction
Soar Renewable Energy is looking to build and maintain a digital presence that reflects the credibility of a manufacturer when an EV OEM procurement manager or a solar EPC contractor checks the company online. The focus is not consumer marketing. Instead, this role supports the B2B sales team by helping create trust and capture inbound enquiries. The work centers on the company’s LinkedIn page, website, IndiaMART / TradeIndia catalogue, sales collateral, basic plant and product photos, short videos, website enquiry tracking, and exhibition preparation. In short, the role is about making the company look credible, accessible, and ready for business.
Building a Credible Digital Presence for B2B Buyers
At the heart of this role is the need to present Soar Renewable Energy as a credible manufacturer. That matters because the audience is not a general consumer audience. The people checking the company out are described as an EV OEM procurement manager or a solar EPC contractor, which means the digital presence must support a business-to-business buying process. The goal is to make sure that when these visitors look at the company, they see a manufacturer they can trust.
This is why the role is framed around credibility and inbound enquiry capture. The digital presence is not being built for broad consumer marketing, and the work is not about creating entertainment or lifestyle content. It is about showing the company in a way that supports sales conversations and helps the B2B sales team. Every part of the digital presence contributes to that purpose, from the website to the LinkedIn page to the catalogue listings.
The role also implies ongoing maintenance rather than one-time setup. A credible presence has to be kept current, improved over time, and aligned with how the company wants to be seen by business buyers. That means the work is continuous and practical. It is not just about visibility, but about making the company look dependable, organized, and ready to respond when interest comes in.
“This role supports the B2B sales team it is about credibility and inbound enquiry capture, not consumer marketing.”
The phrase above captures the purpose of the role clearly. It shows that the digital work is tied directly to sales support. The online presence is expected to help the company be taken seriously by buyers who are evaluating manufacturers. In that sense, the role sits at the intersection of marketing support, sales enablement, and brand credibility.
The digital presence also needs to be consistent across the places where buyers may look. If someone checks the company on LinkedIn, visits the website, or views the catalogue on IndiaMART or TradeIndia, the impression should be aligned. The role therefore includes multiple channels, each contributing to the same outcome: a stronger and more credible business presence.
Managing the Company LinkedIn Page and Website
One major responsibility is managing and growing the company LinkedIn page. This is part of how the company presents itself to business audiences. LinkedIn is a place where a procurement manager or contractor may look for signs that the company is active, professional, and credible. The role therefore includes keeping the page moving forward and making sure it supports the company’s business image.
The company website is another central part of the work. The role includes maintaining and improving the website, which means the site is not treated as a static asset. It needs ongoing attention so that it continues to support credibility and enquiry capture. Since the website is one of the main places a buyer may visit, it has to reflect the company properly and help guide interest into enquiries.
These two responsibilities work together. LinkedIn can help create awareness and reinforce the company’s presence, while the website can serve as the place where a visitor looks for more detail and decides whether to make an enquiry. The role is therefore not limited to posting or updating content in isolation. It is about making sure the company’s digital touchpoints work together in support of the sales team.
Because the role is focused on B2B credibility, the tone of both LinkedIn and the website matters. The content should help the company look like the manufacturer it is. That means the digital presence should feel reliable and business-focused. The objective is not to attract casual attention, but to support serious buyers who are checking whether the company is worth contacting.
Maintaining and improving the website also suggests that the work involves ongoing care. A website that supports inbound enquiry capture must remain useful and presentable. The role therefore includes both upkeep and improvement, ensuring that the company’s online home continues to serve the needs of the B2B sales process.
Owning Catalogue Listings and Supporting Inbound Enquiries
The role includes owning the IndiaMART / TradeIndia catalogue, which is another important part of the company’s digital presence. These catalogue platforms are part of how the company is seen by potential business buyers. Since the role is about inbound enquiry capture, the catalogue is not just a listing exercise. It is part of the path that can lead a buyer to contact the company.
Owning the catalogue means taking responsibility for how the company is represented there. That includes keeping the catalogue aligned with the company’s broader digital presence and ensuring it supports the same credibility goal. If a buyer checks the company through these platforms, the impression should still be that of a serious manufacturer. The catalogue therefore becomes part of the trust-building process.
Inbound enquiry capture is a key part of the role, and the catalogue likely contributes to that flow. The content provided makes clear that the role includes tracking and reporting website enquiries as well. This shows that the digital presence is not only about appearance. It is also about capturing interest and making sure enquiries are noticed, tracked, and reported back in a way that supports the sales team.
The work around enquiries is practical and sales-oriented. It is not enough to simply have a website or catalogue in place. The role must help ensure that when people respond, those responses are tracked. That makes the digital presence more useful to the business because it connects online interest with sales activity.
Because the role is focused on credibility and enquiry capture, the catalogue, website, and LinkedIn page all serve a shared purpose. They help the company look established and make it easier for business buyers to take the next step. The role is therefore about both presentation and response, with the digital channels working together to support the B2B sales team.
Creating Sales Collateral and Visual Content
Another major part of the role is creating sales collateral. This means the work is not limited to digital channels alone. It also includes materials that can support the sales team directly. Since the role is about helping the company look credible, sales collateral becomes part of how the business communicates its value and professionalism to potential buyers.
The role also includes shooting and editing basic plant and product photos, along with short videos. These visual assets are important because they help show the company and its products in a straightforward way. The content provided specifically mentions basic plant and product photos, which means the emphasis is on practical visual documentation rather than elaborate production.
Short videos are included for the same reason. They can support the company’s online presence and sales materials by giving buyers a clearer view of the plant or products. Since the role is tied to credibility, these visuals help show that the company is real, active, and manufacturing. They are part of the evidence that supports the company’s online story.
The phrase “basic” matters here because it keeps the scope clear. The role is not described as advanced media production. Instead, it involves simple, useful content that can be used to support the website, LinkedIn page, catalogue, and sales collateral. The focus is on practical output that helps the company present itself well.
These responsibilities also reinforce the connection between digital presence and sales support. Sales collateral, photos, and short videos all help the B2B sales team by making the company easier to understand and more credible to evaluate. In that sense, the visual work is not separate from the rest of the role. It is part of the same effort to capture interest and support business conversations.
Tracking Enquiries and Supporting Exhibition Preparation
The role includes tracking and reporting website enquiries, which makes it clear that the work has a measurable support function. When a website enquiry comes in, it needs to be tracked and reported. This helps the company stay aware of interest generated through its digital presence and gives the sales team information they can use.
This responsibility connects directly to the idea of inbound enquiry capture. The digital presence is not only there to be seen. It is there to bring in interest and make sure that interest is recorded. Tracking and reporting enquiries helps turn online attention into something actionable for the business. That is why this part of the role is so closely tied to the sales team.
Supporting exhibition preparation is another important responsibility. Exhibitions are a different setting from the website or LinkedIn page, but they still depend on the same underlying goal: presenting the company credibly. The role therefore extends into preparation work that helps the company show up well when it is meeting people in person.
Exhibition preparation fits naturally with the rest of the role because it is still about presentation and credibility. The same attention that goes into the website, catalogue, and collateral also supports how the company appears at exhibitions. The role helps ensure that the company’s presence is consistent whether the interaction happens online or in a physical setting.
By combining enquiry tracking with exhibition support, the role covers both digital response and event readiness. That makes it a practical support function for the B2B sales team. It helps the company stay organized, responsive, and prepared to present itself well in different business contexts.
How the Responsibilities Work Together
Although the responsibilities are listed separately, they work together as one connected effort. Managing LinkedIn, maintaining the website, owning the catalogue, creating sales collateral, producing basic photos and short videos, tracking enquiries, and supporting exhibitions all serve the same purpose. They help Soar Renewable Energy look credible and support inbound enquiry capture.
The role is especially focused on how the company appears to business buyers. An EV OEM procurement manager or a solar EPC contractor may check the company through several channels before deciding to enquire. That is why consistency matters. The website, LinkedIn page, catalogue, collateral, and visual content all need to contribute to the same impression.
This is also why the role supports the B2B sales team rather than consumer marketing. The work is designed to help the sales process by making the company easier to trust and easier to contact. It is a support role with a clear business purpose. The digital presence is not an end in itself, but a tool for credibility and enquiry capture.
The combination of responsibilities shows that the role is broad but focused. It covers content, maintenance, visuals, reporting, and exhibition support, yet all of it points back to the same objective. The company should look like the credible manufacturer it is. That is the thread connecting every task in the role.
In practical terms, the role helps the company stay visible, organized, and ready for business. It ensures that the online presence is maintained, the sales team is supported, and enquiries are captured and reported. The result is a digital and promotional presence that works in service of the company’s B2B goals.
Frequently Asked Questions
What is the main purpose of this role?
The main purpose is to build and maintain Soar Renewable Energy’s digital presence so the company looks like the credible manufacturer it is. The role supports the B2B sales team and focuses on credibility and inbound enquiry capture, not consumer marketing. It is designed for business buyers such as an EV OEM procurement manager or a solar EPC contractor.
Which digital channels are part of the responsibility?
The role includes managing and growing the company LinkedIn page, maintaining and improving the company website, and owning the IndiaMART / TradeIndia catalogue. These channels work together to present the company consistently and support how it is seen by potential business buyers.
Does the role include content creation?
Yes. The responsibilities include creating sales collateral and shooting and editing basic plant and product photos and short videos. These materials help support the company’s digital presence and sales efforts by showing the company and its products in a practical way.
Is this role focused on consumer marketing?
No. The content states that the role is about credibility and inbound enquiry capture, not consumer marketing. It is intended to support the B2B sales team and help the company present itself well to business buyers who are checking it out.
How are enquiries handled in this role?
The role includes tracking and reporting website enquiries. This means the work is not only about maintaining the digital presence but also about making sure incoming interest is noticed, recorded, and shared in a way that supports the sales team.
Does the role include exhibition-related work?
Yes. Supporting exhibition preparation is part of the responsibilities. This fits with the broader goal of helping the company present itself credibly, whether the interaction happens online through digital channels or in person at an exhibition.
Conclusion
This role is centered on helping Soar Renewable Energy present itself as a credible manufacturer to business buyers. It brings together LinkedIn management, website maintenance, catalogue ownership, sales collateral, basic visual content, enquiry tracking, and exhibition preparation. Each responsibility supports the same outcome: stronger credibility and better inbound enquiry capture for the B2B sales team. The work is practical, business-focused, and tied directly to how the company is seen by an EV OEM procurement manager or a solar EPC contractor. In that sense, the role is about making the company visible, trustworthy, and ready for serious business conversations.
