This article explains the core responsibilities, workflows, tools, skills, and perks related to running paid ad campaigns on Meta (Facebook/Instagram) and Google Ads. It covers campaign setup and launch, daily performance monitoring using key metrics, reporting in Google Sheets/Excel, creative testing and competitive research, tracking verification, coordination with creative teams, and the required skills and perks.
Campaign setup, launch, and daily monitoring
Set up and launch ad campaigns on Meta (Facebook/Instagram) and Google Ads. Monitor daily ad performance using key metrics: CTR, CPC, CPA, and ROAS. Track budgets and ensure efficient spending to stay within allocation. Verify tracking links, pixels, and conversions to confirm accurate measurement of results.
Reporting, analysis, and testing
Prepare and update performance reports in Google Sheets or Excel. Include the monitored metrics and budget tracking for clear visibility. Identify winning creatives and suggest improvements based on performance data. Test new audiences, creatives, and ad copies to find what performs best. Research competitor ads and trending formats to inform tests and creative direction. Share daily and weekly performance updates.
Coordination, tools, skills, and perks
Coordinate with the creative and content team to implement suggested improvements and new tests. Familiarity with tools and platforms cited: Meta Ads Manager, Google Ads, Google Analytics, MS-Excel, and tools like Canva and Zapier. Required skills include analytical thinking, digital marketing knowledge, good written English, ability to multitask, and being a fast learner. Perks include a certificate, a letter of recommendation, and flexible work hours.
In summary, the role involves end-to-end ad campaign management on Meta and Google Ads: launch and daily monitoring of CTR, CPC, CPA, and ROAS; budget tracking; reporting in Google Sheets/Excel; creative identification and testing; tracking verification; coordination with creative teams; and regular performance updates, supported by the listed tools, skills, and perks.
