Introduction
Google Marketing Analyst (BizOps) in Gurgaon outlines a role that centers on rigorous research, measurement and actionable insights for large campaigns. This article details minimum and preferred qualifications, the core responsibilities of the role and how the Analyst immerses in data collection, analysis, synthesis and executive-level communication to support implementation and track impact.
Qualifications and Preferred Skills
The position requires a strong quantitative and research background combined with hands-on experience running end-to-end research and measurement projects. Minimum qualifications include:
- Bachelor's degree in a research/quantitative field or equivalent.
- At least 3 years designing, scoping, executing and delivering research/analysis projects — demonstrating ownership across the full project lifecycle.
- At least 3 years translating business problems into research questions and managing research/measurement agencies to deliver those insights.
Preferred qualifications emphasize advanced analytical depth and technical fluency:
- 5 years as a marketing analyst using statistical techniques such as hypothesis development, tests and experiments, and significance testing.
- 3 years in statistical modeling or advanced measurement including regression, geo-experimentation, brand/conversion lift analysis and machine learning.
- Hands-on experience with SQL and Python and working with large datasets to extract, transform and analyze data.
- Strong data storytelling and presentation skills for explaining technical findings to both technical and non-technical audiences.
These qualifications establish that the role requires not only technical capabilities but also the ability to convert analytical work into clear research questions, manage external measurement partners, and communicate results across stakeholders.
Core Responsibilities and How the Role Delivers Impact
The Google Marketing Analyst (BizOps) role in Gurgaon centers on a cycle of measurement planning, execution, insight generation and impact tracking. The job requires immersion in data collection and rigorous analysis to synthesize recommendations that inform senior executives and guide campaign strategy. Key responsibilities include:
- Build measurement plans, tracking, reporting, metrics and benchmarks for large campaigns — establishing how success is defined and how performance will be monitored throughout campaign lifecycles.
- Run conversion and brand lift tests and matched market analyses to produce statistically sound evidence of campaign effects, using hypothesis-driven experiments and appropriate significance testing.
- Analyze campaign results and report media effectiveness by applying regression, geo-experimentation, brand/conversion lift methodologies and other measurement approaches to quantify impact.
- Align stakeholders and surface opportunities and risks by communicating findings, prioritizing next steps and ensuring recommendations are actionable for program owners and decision-makers.
- Support implementation and track impact — moving from insight to execution by aiding rollout of measurement recommendations and monitoring outcomes against benchmarks.
The role requires end-to-end involvement: designing research and measurement approaches, managing agencies for execution, conducting the statistical analysis, and translating results into recommendations that executives can act upon. Proficiency with SQL and Python and experience handling large datasets enable the analyst to perform the technical extraction and modeling necessary for accurate measurement. Strong data storytelling and presentation skills ensure complex statistical results are made comprehensible and persuasive for diverse audiences, allowing senior leaders to make informed decisions.
The interplay between qualifications and responsibilities is direct: the minimum and preferred skills equip the analyst to design rigorous experiments, manage the operational aspects of measurement programs, and deliver statistically valid insights. Those insights are then used to optimize campaigns, set benchmarks and provide a transparent basis for assessing media effectiveness and business outcomes.
Conclusion
The Google Marketing Analyst (BizOps) role in Gurgaon requires a mix of quantitative education, multi-year hands-on experience designing and delivering research projects, and advanced measurement skills including regression, experiments and lift analyses. Technical fluency in SQL and Python and excellent data storytelling are essential. This position combines rigorous analysis, stakeholder alignment and implementation support to measure, communicate and maximize campaign impact.
