AI Digital Marketing Strategist

Rs 1k-5k/Month
Work From Home
26 Apr 2026

Internship

26 Apr 2026

Introduction

This role is for an AI-first content and marketing strategist who will manage and execute an integrated content program across multiple channels. Responsibilities center on cross-channel editorial calendars covering blogs, LinkedIn, email, video scripts, and sales materials, while also creating messaging frameworks and brand voice guidelines. The position emphasizes AI-powered content workflows, the use of tools such as Claude, Jasper, Make, and n8n, and execution of SEO via Semrush alongside Generative Engine Optimization (GEO). Performance tracking and email marketing are core activities, and the role includes content audits and preparing sales enablement materials.

Role overview and core responsibilities

At the center of the position is cross-channel coordination. Managing editorial calendars across blogs, LinkedIn, email, video scripts, and sales materials requires planning, prioritization, and creating a steady cadence of content to support marketing and commercial objectives. Developing messaging frameworks and brand voice guidelines ensures consistency in tone and positioning across every channel and asset type.

Manage editorial calendars for blogs, LinkedIn, email, video scripts, and sales materials.
Develop messaging frameworks and brand voice guidelines to maintain consistent brand communication.
Plan pillar-cluster content strategies that connect core topics with supporting content.

The role also extends into strategic content planning such as pillar-cluster approaches, which organize content around high-value pillar topics and supporting cluster pieces. This structure helps create coherent content families that can be referenced across channels and reused in formats like blog posts, LinkedIn threads, or video scripts. The strategist is responsible for making these linkages explicit and operational in editorial calendars.

Content audits and sales enablement are also included in the remit. Conducting content audits means evaluating existing assets to identify gaps, duplication, and opportunities for optimization. Creating sales enablement materials translates marketing content into assets that support revenue teams, ensuring that messaging, collateral, and scripts align with the brand framework and are accessible to sales stakeholders.

Number of openings: 8

AI-powered content workflows and tools

A defining feature of this role is designing AI-powered content workflows and building prompt libraries. The strategist will use AI tools including Claude and Jasper for content generation and ideation, and automation tools such as Make and n8n to integrate processes and move content through production stages. Creating a structured prompt library supports consistent outputs and speeds up repetitive creative tasks.

Design end-to-end content workflows that combine AI generation with human review and editing.
Build and maintain prompt libraries that capture best prompts, templates, and response expectations.
Use Make and n8n to automate content handoffs, approvals, and publishing steps where appropriate.

The emphasis on an AI-first approach means workflows should be built to leverage generative models for ideation, draft creation, and variants, while preserving quality through human oversight. Prompt libraries act as a single source of truth for recurring tasks—ensuring team members can replicate tone and structure efficiently. Automations can route drafts for review, trigger SEO checks, or assemble multi-format deliverables from a single source document.

Operationalizing these workflows also means documenting inputs, expected outputs, quality gates, and escalation points. This documentation supports scale and makes it possible to onboard new contributors quickly while keeping the content system reliable and auditable.

SEO, analytics and Generative Engine Optimization (GEO)

SEO and analytics are core execution elements for the strategist. The role calls for SEO execution using Semrush, complemented by the application of Generative Engine Optimization (GEO) to align generative content with search and discovery behaviors. Tracking and measuring the impact of content is accomplished via Google Analytics and Search Console, enabling data-informed adjustments and continuous optimization.

Perform SEO using Semrush to research keywords, audit pages, and guide optimization.
Apply Generative Engine Optimization (GEO) principles to ensure AI-generated content aligns with discoverability and relevance goals.
Track performance and signals through Google Analytics and Search Console for measurement and iterative improvements.

Applying GEO in an AI-first content program means configuring prompts, templates, and publishing practices to produce content that meets both human readers’ needs and search performance signals. Semrush supports keyword research and technical audits, while Google Analytics and Search Console surface behavioral and indexing data that indicate what is working and where to invest further effort. Together, these tools create a closed loop between content creation, distribution, and performance measurement.

Regularly reviewing analytics and search console data is part of the strategist’s workflow to prioritize optimization opportunities and inform the editorial calendar. Insights drawn from performance data feed back into messaging frameworks, pillar-cluster strategy, and new content briefs.

Email marketing, content strategy and execution

Email marketing is listed as a key responsibility, covering list building, segmentation, automation, and copywriting. This involves creating targeted sequences and messaging tailored to segments defined by behavior, intent, or other segmentation criteria. Automation workflows are designed to deliver the right message at the right time and to route subscribers through lifecycle journeys.

Manage list building practices to grow and maintain subscriber audiences.
Design segmentation strategies that allow personalized messaging at scale.
Create automation flows and write email copy aligned with the overall messaging framework.

Email sequences should align with the pillar-cluster strategy so that campaigns amplify pillar content, promote cluster pieces, and feed traffic back to owned channels. Copywriting for emails must reflect the brand voice guidelines, ensuring consistency from subject line through call-to-action. Automation tools are leveraged to deliver welcome sequences, nurture paths, and re-engagement campaigns.

In broader content strategy, the planner integrates pillar-cluster approaches, editorial calendars, and the prompt-driven content workflows. This ensures each email, blog post, and LinkedIn share is part of a cohesive narrative that supports audience journeys. The strategist also coordinates with creators and internal stakeholders to maintain a steady stream of assets that can be repurposed for email and other channels.

Performance tracking, content audits and sales enablement

Performance tracking and content auditing close the content loop. Using Google Analytics and Search Console, the strategist monitors how content performs and identifies pages or assets that need improvement or repurposing. Content audits help prioritize which assets to refresh, retire, or expand based on quality, relevance, and alignment with the messaging framework.

Track content performance with Google Analytics and Search Console to inform optimization.
Conduct content audits to assess gaps, overlapping pieces, and opportunities for consolidation or expansion.
Create sales enablement materials that translate marketing messaging into usable assets for revenue teams.

Sales enablement materials are created from marketing content and tailored to the needs of sales stakeholders. These materials ensure consistent messaging when interacting with prospects and may include one-pagers, slide decks, email templates, and brief scripts adapted from pillar and cluster content. Ensuring these assets conform to brand voice guidelines and messaging frameworks helps maintain coherence across external touchpoints.

A rhythm of audits and performance reviews supports continuous improvement and helps the team allocate resources to the most impactful topics and formats. Where automation and AI are in place, audit outputs also refine prompt libraries and workflow rules to improve future content quality and effectiveness.

Frequently Asked Questions

What are the main responsibilities of this strategist role?

The strategist manages cross-channel editorial calendars across blogs, LinkedIn, email, video scripts, and sales materials; develops messaging frameworks and brand voice guidelines; plans pillar-cluster content strategies; designs AI-powered workflows and prompt libraries; executes SEO with Semrush and GEO; tracks performance via Google Analytics and Search Console; manages email marketing; conducts content audits; and creates sales enablement materials.

Which AI and automation tools are involved?

The role specifies designing AI-powered content workflows using tools such as Claude and Jasper for generative tasks, and Make and n8n for automation. Prompt libraries are created and maintained to standardize outputs and support scalable content production within these AI-enabled processes.

How is SEO handled in this position?

SEO is executed using Semrush, with an emphasis on applying Generative Engine Optimization (GEO) to align generative content with discoverability goals. Performance tracking via Google Analytics and Search Console informs ongoing SEO and content optimization efforts.

What are the compensation and perks for the position?

The position offers a stipend of ₹1,000-5,000/month during the engagement. On conversion, there is a job offer with a salary of approximately ₹300,000-420,000/year. Perks include a certificate, a letter of recommendation, flexible hours, mentorship, and a UK work experience letter.

How many openings are available and what is the hiring outcome?

There are eight openings for this position. The engagement includes a stipend during the program and a potential conversion to a salaried role with the stated approximate annual compensation range.

Conclusion

This AI-first content and marketing strategist role combines strategic planning, AI-enabled execution, SEO, analytics, and hands-on content creation. The position asks for skills in managing editorial calendars across multiple channels, developing consistent messaging and brand voice, and planning pillar-cluster strategies that tie content efforts together. It emphasizes designing AI-powered workflows using Claude, Jasper, Make, and n8n, while performing SEO with Semrush and applying GEO, and tracking outcomes with Google Analytics and Search Console. The program includes a stipend, clear conversion salary ranges, defined perks, and multiple openings, offering structured experience and pathways to a salaried role.

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