This article outlines the key responsibilities, requirements, experience, soft skills, and growth opportunities for a combined sales and marketing role focused on B2B SaaS go-to-market. It covers outbound sales and lead qualification, demand generation and content support, CRM and data-driven tracking, and how these elements build a foundation for revenue impact and career progression. The following sections detail responsibilities, required skills, and career paths.
Core responsibilities: Sales / Business Development and Marketing / Demand Generation
This role combines targeted outbound sales and systematic demand generation. The sales/business development responsibilities focus on sourcing, engaging, qualifying, and handing off opportunities, while the marketing responsibilities focus on creating content, executing campaigns, and nurturing leads to improve funnel velocity and conversion.
- Sales / business development:
- Research and identify target accounts and decision-makers.
- Execute outbound outreach via calls, emails, LinkedIn, and other channels.
- Qualify inbound and outbound leads and schedule meetings for Account Executives.
- Maintain accurate lead and activity data in CRM.
- Follow structured sales cadences and continuously optimize conversion rates.
- Provide feedback to product and marketing teams on market and customer insights.
- Marketing / demand generation:
- Support content creation for blogs, case studies, email campaigns, and social media.
- Execute demand generation campaigns across email, LinkedIn, webinars, and paid channels.
- Assist in managing marketing automation and lead nurturing workflows.
- Track campaign performance and report on lead quality and funnel metrics.
Requirements, experience, soft skills, and career growth
Successful candidates combine foundational qualifications with a data-driven, resilient mindset. Early-career exposure in sales or marketing, familiarity with CRMs and basic digital marketing concepts, and strong communication enable quick impact and a clear career trajectory.
- Requirements:
- Bachelor’s degree in Business, Marketing, Engineering, or a related field.
- Strong communication skills, both verbal and written.
- Comfort with cold calling, emailing, and social outreach.
- Basic understanding of SaaS, B2B sales funnels, and digital marketing.
- Familiarity with CRM tools such as Salesforce, HubSpot, or Zoho is a plus.
- Data-driven mindset with the ability to analyze funnel and campaign metrics.
- High ownership, curiosity, and willingness to learn in a fast-paced environment.
- Experience:
- 0–2 years of experience in sales, marketing, growth, or a related role, including internships or projects.
- Exposure to B2B SaaS, CRM tools, and basic digital marketing tools is a plus.
- Prior experience in cold calling, email outreach, content writing, or running campaigns is preferred.
- Soft skills:
- Strong communication and storytelling ability.
- High energy, resilience, and comfort with rejection.
- Analytical mindset with attention to detail.
- Ownership, curiosity, and willingness to learn quickly.
- Ability to work cross-functionally with sales, marketing, and product teams.
- What you’ll gain & Career growth & impact:
- End-to-end exposure to SaaS go-to-market from lead generation to revenue.
- Hands-on experience in outbound sales, content execution, and demand generation.
- A strong foundation to grow into roles such as Account Executive, Growth Manager, or Product Marketing Manager.
- Directly influence pipeline, revenue, and brand growth in an early-stage, high-impact environment.
In summary, this role blends outbound sales, lead qualification, and structured cadences with content support, demand generation campaigns, and CRM-driven analytics. With 0–2 years of experience, the right mindset and skills create direct impact on pipeline and revenue while offering hands-on exposure across SaaS go-to-market. Candidates gain a clear path to Account Executive, Growth Manager, or Product Marketing roles.
