This article outlines the design role’s core responsibilities and the candidate profile required to deliver them. It covers UI/UX mockups for apps and websites, social media creatives including reels and ad banners, short explainer videos and animations, pitch and investor materials, and complete brand identity work—plus the portfolio, tools, and experience expected for fintech and startup-focused digital products.
Key Responsibilities and Deliverables
UI/UX mockups for App/Website
- Design clear, user-centered mockups for both app and website interfaces that communicate layout, interaction, and visual hierarchy.
- Deliver assets that translate product requirements into screens suitable for handoff or presentation.
Social media creatives, reels, and ad banners
- Create static and motion social assets—post creatives, short-form reels, and ad banners—tailored for engagement and platform constraints.
- Ensure visual consistency across campaign materials while adapting formats for different channels.
Short videos and animations for product explainers
- Develop concise animated content and explainer videos that communicate product features and value propositions.
- Focus on clarity, pacing, and visual storytelling to support product understanding.
Pitch decks, pamphlets, and investor materials
- Design persuasive presentation materials and printed/digital pamphlets that present product strategy, metrics, and business narrative.
- Maintain brand alignment while structuring information for investor and stakeholder review.
Logo, typography, and brand kit development
- Create foundational brand identity elements—logo concepts, typography choices, and a cohesive brand kit—for consistent application across products and campaigns.
- Deliver guidelines and assets that support both digital products and marketing collateral.
Candidate Requirements and Ideal Fit
Educational and experience background
- Student or recent graduate in design, visual communication, or a related field—positioned to bring fresh perspectives and up-to-date design thinking.
- A strong portfolio (academic, freelance, or personal projects) demonstrating relevant work across UI/UX, motion, branding, and marketing materials.
Technical proficiency and creative skills
- Proficiency in Figma, Canva, Adobe Photoshop/Illustrator, and Premiere Pro, enabling contribution across mockups, creatives, branding, and video production.
- Motion graphics and UI/UX experience to support animated explainers and interactive product design.
Interest and sector alignment
- Interest in fintech, startups, and digital products to align creative work with product strategy and market expectations.
- The combination of portfolio, tool proficiency, and motion/UI/UX experience positions candidates to meet the multi-disciplinary responsibilities listed above.
Conclusion
In summary, this role combines visual design, motion and product-focused storytelling across UI/UX mockups, social media assets, short explainer videos, pitch and investor materials, and brand identity. Ideal candidates are students or recent graduates with a strong portfolio, proficiency in Figma, Canva, Adobe Photoshop/Illustrator and Premiere Pro, and a keen interest in fintech, startups and digital products ready to contribute.
