This article outlines the campus-facing scope of Brand Representation and Marketing & Promotion roles, and explains how these activities support Lead Generation & Conversion and Campus Networking. It focuses on the specific actions required on campus and the single requirement: that college students fill these positions, acting as the company’s face and voice among peers on campus.
Brand Representation & Marketing & Promotion
Brand Representation — Act as the face and voice of the company on campus, promoting its vision, values, and offerings among students.
Marketing & Promotion — Execute innovative marketing campaigns, distribute promotional materials, and engage in word-of-mouth promotion to build brand presence.
- Both roles are directly focused on visibility: representation communicates vision and values, while promotion delivers campaigns and materials.
- Together they establish and strengthen brand presence among the student body through consistent campus-facing activity.
Responsibilities: Lead Generation & Conversion and Campus Networking
Lead Generation & Conversion — The outcome of acting as the company’s face and executing campaigns is the generation and conversion of leads among students. Promotional activities and word-of-mouth are the primary means described to achieve this.
Campus Networking — Networking on campus connects the roles and responsibilities: representation and promotion use campus networks to reach students, distribute materials, and amplify word-of-mouth, thereby supporting lead generation and conversion.
- Responsibilities are interdependent: representation and promotion create the conditions for lead generation and conversion.
- Campus networking is the channel through which these responsibilities are realized by college students.
Conclusion
In summary, the campus role combines Brand Representation and Marketing & Promotion to build brand presence among students. By acting as the company’s face and voice, executing campaigns, distributing promotional materials, and engaging word-of-mouth, college students drive lead generation and conversion through campus networking. This framework supports clear campus engagement and identifies college students as the required participants in these roles and responsibilities.
