Required Qualifications :
- A Bachelor's degree or equivalent hands-on experience.
- Up to 1 year of experience in a Digital Business Marketing role after graduation.
- Familiarity with Google Workspace tools (such as Gmail, Chrome, Docs, Sheets) or similar software.
- Proficient in English, with the ability to comprehend and follow instructions, as well as learn from training materials and presentations.
Desired Qualifications :
- Experience in various industries (such as Events, Media, Customer Service, Hospitality, Tourism, Accounting, etc.).
- Capability to handle unclear tasks, identify appropriate solutions, and seek guidance when necessary.
- Ability to work autonomously as well as collaboratively within a team environment.
- A keen interest in pursuing a career in Digital Marketing.
- Strong problem-solving abilities and critical thinking skills.
About the Role :
The Google Digital Business Marketing Apprenticeship is a 24-month program designed to provide hands-on learning and development for individuals aspiring to launch a career in Digital Business Marketing.
This program is aimed at recent university graduates who are looking to kick-start their journey in the digital marketing space. If you're currently pursuing a degree or have been working in the field for over 12 months, we recommend exploring other opportunities on our careers website.
During your time at Google, you'll collaborate with a team of Googlers to tackle real-world challenges, while learning from exceptional leaders. You'll also receive support from an external training partner throughout the apprenticeship.
As an Apprentice, you will contribute to the design, execution, and optimization of marketing campaigns across various Google ad platforms. You'll work closely with Google clients, helping them enhance their digital advertising strategies across platforms and apps. Through collaboration with cross-functional teams, you’ll identify insights to help make digital marketing more effective for clients.
Digital Business Marketing Apprentices often explore career paths such as Ad Product Specialist, Account Manager, Business Development Associate, Digital Marketing Specialist, SEO Analyst, and Digital Marketing Manager.
At Google, we strive to reflect the diversity of our global user base in our organization. We believe that hiring talented individuals from diverse backgrounds fosters the creation of better products and services. Engaging with employees from across the company will give you a deeper understanding of our unique culture and enterprise.
What You’ll Learn :
- Marketing on Digital Platforms and Apps (Creating value through digital ads)
- Understanding Customers on Digital Platforms (Analyzing data to target users effectively)
- Business Development and the Sales Funnel (Understanding lead management)
- Optimizing Digital Ad Accounts (Gaining in-depth knowledge of ad products)
- Strategizing and Managing Digital Campaigns (End-to-end campaign execution)
- Running a Digital Marketing Agency (Applying digital marketing expertise to business operations)
- Troubleshooting Ad Technologies (Partnering with teams to resolve client issues)
- Generative AI in Digital Marketing (Exploring AI’s role in marketing strategies)
- Ad Product Certifications (Building expertise in leading advertising tools)
At Google, we don't just accept differences—we celebrate and thrive on them, for the benefit of our employees, products, and community. Apprentices are an integral part of our mission to create innovative products for all users, and their unique perspectives help ensure our tools are as diverse as the people who use them.
This apprenticeship not only builds digital skills but also provides a pathway toward a meaningful career. Throughout the program, you'll gain exposure to various teams at Google, while enhancing your professional abilities through both on-the-job training and external instruction.