Introduction
itsmyscreen is a collaborative product initiative between Applyo and Skite 360 Degree that aims to create a modern platform for discovering and managing outdoor advertising media such as hoardings, billboards, and digital screens. The project focuses on simplifying how brands and agencies explore advertising locations, compare options, and plan campaigns through a clean, intuitive, and user-friendly digital experience. This article outlines the product vision, the UI/UX Designer role, the expected design process and collaboration approach, reasons to join the team, and application details for interested candidates.
At a glance
- Product: Platform for outdoor advertising media discovery and management.
- Partners: Applyo and Skite 360 Degree.
- Audience: Brands and agencies exploring and planning campaigns.
About the itsmyscreen Platform
itsmyscreen is positioned as a modern digital solution for the outdoor advertising market, bringing together different types of physical and digital media in one place. The core aim is to reduce friction for brands and agencies when they search for locations, evaluate alternate placements, and plan campaign logistics. It serves as a centralised experience where discovery and management of hoardings, billboards, and digital screens are consolidated into a unified workflow.
Platform goals and user needs
- Simplify exploration of advertising locations through an intuitive interface.
- Enable comparison of options so decision-making is clearer and faster.
- Support campaign planning with structured, user-friendly interactions.
Design implications
Designing for this platform requires an emphasis on clarity, discoverability, and the ability to present comparative information without overwhelming users. Interfaces need to balance visual appeal with functional simplicity to help users move from discovery to campaign planning in predictable steps. Reusable components and a consistent design language are essential so that users experience continuity across different parts of the product.
- Consistent visual patterns for lists, maps, and media previews.
- Clear feedback states for selection, comparison, and planning actions.
- Responsive layouts that adapt to different devices while preserving usability.
Role Overview: UI/UX Designer
The UI/UX Designer role is crafted for someone who enjoys shaping user journeys, mapping product flows, and creating interfaces that feel natural and straightforward. The designer will collaborate closely with developers and the product team to translate product needs into experiences that are simple, structured, and easy to use. This position is particularly suited to individuals who want to contribute to a product at early stages and observe their designs being implemented in a live platform.
Core focus areas for the role
- Designing user journeys and product flows that guide users through discovery and campaign planning.
- Creating wireframes, UI screens, and interactive prototypes to validate and communicate design intent.
- Maintaining a coherent design system with reusable components for efficiency and consistency.
Collaboration and implementation
Working closely with developers is a central part of the role. The designer must ensure that designs are implementable, responsive, and grounded in practical constraints. This means producing deliverables that can be handed off clearly and iterating as needed during implementation to retain design intent while adapting to technical realities.
- Translate wireframes into interactive prototypes to validate flows with stakeholders and users.
- Provide component specifications and guidance to developers for responsive implementation.
- Iterate designs based on development feedback and user insights to improve usability.
Key Responsibilities and Day-to-Day Work
The responsibilities of the UI/UX Designer align with end-to-end product design, from early concepting to handoff and refinement. A practical day-to-day rhythm will include creating flows, building prototypes, updating the design system, and coordinating with engineers to ensure seamless implementation. Emphasis is placed on clear workflows and predictable interactions to make the platform accessible to its target users.
Primary responsibilities
- Design user journeys, flows, and wireframes for the platform.
- Create UI screens and interactive prototypes using Figma or similar tools.
- Maintain a design system and reusable components.
- Collaborate with developers to ensure designs are responsive and implementable.
- Improve usability through clear workflows, feedback states, and intuitive interactions.
Tools and outputs
Deliverables will typically include wireframes, high-fidelity screens, interactive prototypes, and component libraries. Use of tools such as Figma or comparable design platforms is expected for producing and sharing these outputs. The designer's work will be evaluated by how effectively it guides users through discovery and planning while remaining straightforward for development teams to implement.
- Wireframes to map information architecture and user flows.
- Interactive prototypes to validate interaction patterns and transitions.
- Component libraries to standardise UI elements across the product.
Read More: Free Web Design Tutorial
Read More: Free Canva Tutorial
Why Join: Growth, Experience, and Impact
Joining the itsmyscreen team offers the chance to work on a real product with real users, providing practical exposure to product design in a collaborative environment. Designers will gain hands-on experience in product design and developer collaboration, seeing their work progress from concept to a live platform. There is also the potential to grow into a Product Designer role as the product and team evolve.
Professional development opportunities
- Work on a live product and learn from real user interactions and feedback.
- Collaborate across disciplines to understand technical constraints and product strategy.
- Develop a design system and reusable components that scale with product needs.
Experience and impact
The role places emphasis on measurable contributions: delivering clearer journeys, more intuitive interfaces, and reliable component libraries that support faster development cycles. Designers will directly influence how brands and agencies interact with outdoor advertising inventory by shaping the discovery and campaign planning experience.
- Contribute to a product that simplifies complex decisions for users.
- See design iterations implemented and learn from deployment outcomes.
- Grow responsibilities over time toward broader product design ownership.
Read More: Free Time Management Tutorial
Read More: Free ChatGPT Tutorial
Application Details and Candidate Expectations
Candidates applying for the UI/UX Designer role should be prepared to demonstrate experience and interest in user journeys, product flows, and interface design. The role is ideal for those who want to be involved from early stages and witness the realisation of their designs in a live environment. Collaboration, clarity in handoffs, and a focus on usability are key expectations.
What to highlight in your application
- Examples of work that show user journeys, wireframes, and prototypes.
- Experience maintaining design systems or reusable component libraries.
- Any collaboration stories that demonstrate working with developers to ship designs.
Submission note
Applicants are asked to include the word Dragonfruit in the last question of the application. This instruction is part of the application process and helps ensure careful reading of the role details. Be concise, clear, and make your portfolio accessible for review.
Frequently Asked Questions
What is itsmyscreen?
itsmyscreen is a collaborative product initiative between Applyo and Skite 360 Degree focused on building a modern platform for discovering and managing outdoor advertising media such as hoardings, billboards, and digital screens. The platform aims to simplify how brands and agencies explore locations, compare options, and plan campaigns through a clean, intuitive digital experience.
What does the UI/UX Designer do?
The UI/UX Designer will work on user journeys, product flows, and intuitive interfaces, creating wireframes, UI screens, and interactive prototypes. The role involves maintaining a design system, producing reusable components, and collaborating with developers to ensure responsive and implementable designs that improve usability and user workflows.
Which tools should the designer be familiar with?
Designers are expected to create UI screens and interactive prototypes using Figma or similar tools. The emphasis is on producing deliverables that can communicate design intent clearly to developers and stakeholders, enabling responsive implementation and iterative improvements based on feedback.
What growth opportunities does the role offer?
The role offers hands-on experience on a real product with real users, close collaboration with developers, and the chance to see designs implemented on a live platform. There is opportunity to grow into a Product Designer role as responsibilities expand and the product matures.
Is there any specific application instruction?
Yes. Applicants are asked to include the word Dragonfruit in the last question of the application. This is an explicit instruction within the application process and should be followed by candidates submitting materials for consideration.
Conclusion
itsmyscreen represents a collaborative effort between Applyo and Skite 360 Degree to streamline how outdoor advertising media are discovered and managed. The UI/UX Designer role seeks someone who values clear journeys, elegant flows, and practical collaboration with developers to bring designs into a live product. Candidates who wish to shape an early-stage product, work directly with real users, and build scalable design systems will find meaningful opportunities for growth and impact.
Final reminder
When applying, ensure your portfolio highlights relevant journey mapping and component work, and remember to include the specified application keyword in the last question. Clear communication, practical design outputs, and readiness to collaborate with engineering are central to success in this role.
