This article outlines the social media management position and associated perks, introducing core responsibilities and benefits that will be explored in detail below. It covers managing and growing presence across platforms such as Instagram and LinkedIn, planning and scheduling posts, engaging audiences, tracking performance analytics, and brainstorming campaigns, alongside a 1-month trial, performance-based rewards, IIT Madras workshop, and certification.
Social Media Responsibilities
The role centers on a focused set of responsibilities designed to grow reach and engagement across social platforms. Key responsibilities include:
- Manage and grow social media presence across platforms (Instagram, LinkedIn, etc.) — maintain and expand visibility across multiple channels.
- Plan and schedule posts — ensure content is organized, consistent, and published according to a schedule that supports growth objectives.
- Engage with the audience — interact with followers to nurture community and sustain interest across platforms.
- Track performance analytics — monitor metrics to understand what drives reach and engagement and to inform future activity.
- Brainstorm creative campaign ideas to increase reach and engagement — develop concepts aimed at expanding audience and boosting interaction.
Together, these responsibilities form a cycle: planning and scheduling supply consistent content; audience engagement and analytics reveal impact; and creative campaigns leverage insights to further increase reach and engagement.
Perks & Benefits and Progression
The position offers structured progression and tangible rewards tied to performance. The benefits include:
- 1-Month Trial Period — Performance-based continuation.
- Performance-Based Stipend after trial.
- Letter of Recommendation (LOR) for outstanding contributors.
- Industry Exposure through real-world projects & collaborations.
- Offline Workshop at IIT Madras — Learn from experts.
- Certification from IIT Madras upon successful completion.
The structure links contribution to reward: the 1-month trial is the initial evaluation period, strong performance leads to a stipend and potential LOR, and continued involvement can provide industry exposure, hands-on workshop learning at IIT Madras, and certification upon successful completion.
In summary, this role focuses on managing and growing social media presence by planning and scheduling posts, engaging audiences, tracking analytics, and brainstorming campaigns, paired with a 1-month trial that can lead to a performance-based stipend, Letter of Recommendation for outstanding contributors, industry exposure, an offline IIT Madras workshop, and certification. Consider this opportunity if you aim for measurable results and recognition tied to your performance.
