Introduction
This article outlines the marketing and sales support role, detailing core responsibilities, candidate requirements, and the initial performance-based evaluation period. It covers campaign planning and tracking, content and pricing support, customer monitoring, digital creative production, market research, and sales performance tracking—plus the qualifications sought, language needs, and the variable compensation note for the first month. Read on for full details.
Core Responsibilities and Daily Focus
The role centers on end-to-end support for marketing and sales initiatives, combining planning, creative production, pricing, customer insight, and coordination. Responsibilities break down into interconnected areas that drive campaign effectiveness and sales outcomes:
- Campaign planning and insight collection: Assist in planning campaigns while gathering technical or customer insights that inform targeting and messaging.
- Content, listings and sales enablement: Create product or service listings, define value propositions, and produce sales enablement content that helps convert prospects.
- Pricing and competitive alignment: Support pricing strategies, discount structures, and prepare competitive price schedules to keep offers market-relevant.
- Customer behaviour monitoring: Monitor customer behaviour to refine messaging and focus sales efforts where they will be most effective.
- Partner coordination: Coordinate marketing activities with advertising and promotion partners to ensure consistent execution.
- Digital creative production: Produce engaging digital creatives and copy for ads, emails, landing pages, and social posts to support campaigns.
- Campaign setup and optimisation: Support campaign setup, tracking, A/B testing, and ongoing performance optimisation to improve results over time.
- Market research to actionable insights: Conduct market research and convert findings into actionable insights that feed back into campaigns and product offers.
- Sales tracking and corrective actions: Track sales performance versus targets and suggest corrective measures when gaps appear.
- Customer and post-sales communication: Handle customer queries and post-sales communication to maintain satisfaction and inform improvements.
- Procurement alignment and process improvement: Work with procurement to align offerings with market demand and apply problem-solving and critical thinking to improve processes.
Candidate Requirements, Evaluation and Performance Expectations
This role is suited to early-career professionals who can adapt to targets and dynamic priorities while communicating effectively across languages. Key candidate requirements and the initial evaluation note are:
- Education: Pursuing or completed a degree in Business, Marketing, Commerce, or related fields.
- Experience: 0–2 years of experience in sales, marketing, or business development (preferred).
- Skills: Strong communication, active listening, empathy, and customer-focused skills; ability to work under targets and adapt to dynamic priorities.
- Languages: Able to communicate efficiently in English and Hindi Language.
- Evaluation note: The first month will be an evaluation period and is purely performance-based. No fixed stipend will be offered during this month; compensation will be variable based on performance.
Conclusion
This position demands a blend of campaign support, content creation, pricing assistance, customer insight, and coordination with partners and procurement. Ideal candidates have relevant academic background, up to two years’ related experience, strong customer-focused communication in English and Hindi, and the resilience to meet targets. The first month is a performance-based evaluation with variable compensation, so demonstrated impact from day one is essential.
