This article outlines the LinkedIn Ads Intern role at Edvance, covering responsibilities, candidate expectations, and benefits. It explains how the internship provides hands-on LinkedIn advertising and campaign management experience aimed at driving brand awareness and lead generation. Read on for a focused breakdown of day-to-day tasks, desired skills, and the opportunities available to contribute to a fast-growing edtech startup.
Role and Responsibilities
The LinkedIn Ads Intern will manage and optimize LinkedIn ad campaigns to support Edvance’s growth objectives. This role emphasizes practical campaign management, data-driven optimization, and creative collaboration to improve ad performance and lead generation.
- Campaign creation and management: Assist in creating, launching, and managing LinkedIn Ads campaigns with the dual goals of driving brand awareness and generating leads.
- Audience research and analysis: Research and analyze target audiences to optimize ad performance and refine targeting strategies.
- Ad copy and creative coordination: Write engaging ad copy and coordinate with the design team to develop creatives that align with campaign goals.
- Performance monitoring and reporting: Monitor key metrics such as CTR, CPC, and ROI, and prepare performance reports to inform optimizations and stakeholder updates.
- A/B testing: Conduct A/B testing for ad copy, creatives, and targeting strategies to iteratively improve campaign outcomes.
- Staying current: Stay updated with LinkedIn Ads best practices and algorithm changes to ensure campaigns follow current standards.
- Cross-team collaboration: Collaborate with the marketing team to align campaigns with company goals and integrate learnings across initiatives.
Candidate Profile and What We Offer
This internship is ideal for candidates who are passionate about digital marketing and eager to gain hands-on LinkedIn advertising experience while contributing to Edvance’s mission to empower engineers.
- What we’re looking for:
- Strong interest in digital marketing and advertising platforms.
- Basic understanding of LinkedIn Ads; experience managing ads is a plus.
- Proficiency in data analysis and tools like Excel or Google Sheets to interpret metrics and prepare reports.
- Creative thinking and excellent communication skills for copywriting and collaboration.
- Proactive attitude with the ability to manage tasks independently.
- Currently pursuing or completed a degree in Marketing, Business, or related fields.
- What we offer:
- Hands-on experience in LinkedIn Ads management to build practical skills.
- Mentorship from experienced digital marketers to guide learning and growth.
- Opportunity to contribute to a fast-growing edtech startup and influence campaign direction.
- Potential for a full-time role based on performance.
- A chance to join us in empowering engineers and shaping the future of tech education.
In summary, the LinkedIn Ads Intern at Edvance is a hands-on opportunity to manage and optimize LinkedIn campaigns, run audience research and A/B tests, write ad copy, and track CTR, CPC, and ROI. Candidates should have a strong interest in digital marketing, basic LinkedIn Ads knowledge, and data skills. The role offers mentorship, practical experience, and potential progression to full-time work.
