This article outlines the creative and collaborative responsibilities of a visual designer and video editor. It explains the specific tasks involved in producing graphics and videos for marketing, social media, and web content, and lists the required software tools. It also describes the collaborative workflow with the marketing team, feedback implementation, and the importance of staying current with industry trends.
Graphic design responsibilities
Design and produce eye-catching graphics for marketing materials, social media posts, and website content. Work from project requirements to create visual assets that align with campaign goals.
- Primary tools: CorelDRAW, Adobe Photoshop, Adobe Illustrator.
- Tasks include concept development, layout, and preparing visuals for various channels.
Video editing and production
Edit and produce high-quality videos for promotional campaigns, product demos, and corporate events. Ensure videos meet project goals and are suitable for intended audiences and platforms.
- Primary tools: Adobe Premiere Pro, Final Cut Pro.
- Tasks include assembling footage, refining edits, and producing final versions for campaigns and events.
Collaboration, feedback, and additional tasks
Work closely with the marketing team to understand project requirements and deliver projects within deadlines. Implement feedback to improve visual content and iterate on designs and edits.
- Assist with other design-related tasks as needed.
- Contribute to a collaborative work environment through communication and teamwork.
Staying current and applying trends
Stay updated on industry trends to inform visual choices and production methods. Incorporate relevant trends into work to ensure visuals remain contemporary and effective.
In summary, the role combines graphic design and video production using CorelDRAW, Adobe Illustrator, Adobe Photoshop, Adobe Premiere Pro, and Final Cut Pro. Responsibilities include creating marketing and web visuals, producing videos for campaigns and events, collaborating with the marketing team, implementing feedback, assisting with related tasks, and staying updated on industry trends.
