Introduction
Genix Entertainment is a fast-growing digital marketing agency specializing in performance marketing, social media, and influencer marketing. This article details a performance marketing support role: planning, launching and optimizing paid campaigns on Facebook, Instagram and Google Ads; conducting audience and keyword research; monitoring performance and daily and weekly reporting; collaborating on creatives and maintaining tracking and platform updates for brands.
Role overview and core responsibilities
Overview
The position supports the performance marketing team to plan, launch, and optimize paid campaigns across Facebook, Instagram and Google Ads. Responsibilities focus on campaign execution, measurement, and iterative improvement to drive meaningful metrics such as click-through rate (CTR), conversion rate and return on ad spend (ROAS).
Day-to-day responsibilities
- Campaign setup and management: Assist in creating and managing campaigns across Meta (Facebook and Instagram) and Google Ads. This includes following the team’s plan to prepare ad sets, selecting ad formats and applying bidding strategies as defined by the performance team.
- Audience and keyword research: Conduct audience and keyword research and targeting to align campaigns with identified customer segments and search intent. Research outputs feed directly into audience selection on Meta platforms and keyword lists for Google Ads.
- Performance monitoring and reporting: Monitor campaign performance continuously and prepare daily and weekly reports. Reports should capture performance trends and provide the data needed for decision-making around optimizations.
- Optimization recommendations: Suggest optimizations aimed at improving CTR, conversion rate and ROAS. Recommendations are generated from campaign data and presented to the performance team for implementation.
- Creative coordination: Coordinate with designers and the content team for ad creatives. This ensures that creative assets align with campaign objectives and platform ad format requirements.
- Tracking and documentation: Maintain tracking sheets for budgets, performance and leads. Accurate tracking supports transparency, budget management and lead follow-up processes.
- Platform vigilance: Stay updated on industry trends and platform updates so the team’s campaigns reflect current capabilities and best practices across Facebook, Instagram and Google Ads.
How these responsibilities interact
These tasks form a continuous cycle: research and targeting feed campaign setup; creatives and bidding strategies are applied during launch; monitoring and reporting reveal performance; optimizations refine campaigns; and tracking ensures budgets and leads are managed. Coordination across the performance, design and content teams keeps campaigns aligned with overall objectives.
Requirements, training and perks
Candidate requirements
- Platform familiarity: Basic understanding of Meta Ads Manager and Google Ads is required, along with familiarity with audience targeting, ad formats and bidding strategies.
- Analytical skills: Good analytical skills are needed to interpret campaign data, produce reports and suggest optimizations that target CTR, conversion rate and ROAS improvements.
- Tools and setup: Comfortable working with Google Sheets for tracking and reporting, and reliable access to a laptop and internet connection.
- Attitude: Eagerness to learn and support the performance marketing team in a fast-paced agency environment.
Perks and development
- Hands-on training: Candidates receive hands-on training with live campaigns, allowing practical exposure to real-time campaign mechanics and decision-making.
- Client exposure: Work includes exposure to real client projects and premium brand marketing, providing practical experience within the agency’s specialization areas.
- Recognition: A letter of recommendation is provided upon completion of the program.
- Career potential: There is potential for a full-time role based on performance, offering a pathway from support role to more permanent positions.
Conclusion
In summary, this role at Genix Entertainment supports the performance marketing team across campaign setup, audience and keyword research, monitoring, reporting and optimization for Facebook, Instagram and Google Ads. Candidates should have basic Meta Ads Manager and Google Ads knowledge, analytical skills, and comfort with Google Sheets. The position offers hands-on training, client exposure, a recommendation letter and potential for full-time advancement.
