This article describes the role, core responsibilities, and candidate expectations for an entry-level position supporting Search Engine Marketing (SEM) and Social Media Marketing (SMM) client projects. It summarizes the tasks the person will perform under guidance, the reporting and coordination duties, and the skills and experience required to contribute and grow in a fast-paced digital marketing environment.
Core responsibilities
- Assist in managing multiple client projects related to SEM and SMM.
- Support communication with clients to understand basic requirements and deliver tasks under guidance.
- Help monitor marketing campaign performance and share creative ideas for improvements.
- Assist in preparing weekly and monthly performance reports.
- Provide daily project updates to the reporting manager.
- Track assigned tasks and coordinate with team members when additional support is required.
Required skills and experience
- Fresher to 6 months of experience in digital marketing (internship, certification, or projects acceptable).
- Good written and verbal communication skills to interact professionally with clients and team members.
- Basic understanding of SEM and SMM concepts.
- Introductory knowledge of campaign analysis, performance tracking, and reporting.
- Basic understanding of digital marketing tools and platforms; familiarity with Google Ads, Meta Ads, Analytics, etc. is a plus.
Work expectations and learning focus
- Willingness to learn technical audits and marketing strategies with guidance.
- Ability to follow instructions, manage assigned tasks, and work collaboratively within a team.
- Strong willingness to learn, adapt, and grow in a fast-paced digital marketing environment.
In summary, this position requires supporting SEM and SMM client projects through task execution, monitoring campaign performance, reporting, and daily updates while communicating with clients and team members. Candidates should have up to 6 months of relevant experience or equivalent learning, possess basic campaign and tool knowledge, and demonstrate a strong desire to learn and collaborate under guidance.
