Introduction: This article outlines the core responsibilities, required tools, and essential skills for a marketing video and social media role. It covers creating short-form and long-form video content, managing social channels, supporting campaigns, and tracking performance, including the specific requirement to shoot marketing videos for LinkedIn, YouTube, and Instagram with English fluency, explained in practical detail.
Core Responsibilities and Content Focus
The role centers on four clear responsibilities:
- Create short-form & long-form video content: Produce both concise and extended video formats to meet different marketing needs. Shooting marketing videos for LinkedIn, YouTube, and Instagram is explicitly part of this responsibility. English fluency is required for these video productions.
- Manage social channels: Oversee the presence and activity across social platforms to ensure the produced video content is placed where intended and maintained as part of ongoing marketing efforts.
- Support campaigns: Contribute video assets and related work to broader campaign initiatives, aligning video output with campaign objectives.
- Track performance: Monitor and record how video content and campaign contributions perform across platforms to maintain accountability for results.
Tools, Skills, and How They Connect
The role requires specific tools and core skills that enable the responsibilities above:
- Tools: Canva / Cap cut / Other similar editing tools — these are the editing and design utilities referenced for preparing video content and related graphics.
- Skills:
- Strong communication — necessary for clear messaging in videos and collaboration when supporting campaigns.
- Social platform know-how — required to manage social channels effectively and place content appropriately on LinkedIn, YouTube, and Instagram.
- Basic graphic design & analytics — basic graphic design supports visual quality of videos and assets; basic analytics supports the tracking of performance.
- These tools and skills together enable production (shooting and editing videos), channel management, campaign support, and performance tracking as described.
Conclusion: In summary, this role combines video production (short- and long-form) with social channel management, campaign support, and performance tracking, and explicitly includes shooting marketing videos for LinkedIn, YouTube, and Instagram with English fluency. Success depends on using tools like Canva and Cap cut and possessing strong communication, social platform know-how, and basic graphic design and analytics skills to fulfill the listed responsibilities.
