Discover Dollar is hiring a Content & Marketing Intern
Discover Dollar is hiring a Content & Marketing Intern focused on research-driven content and event support. This article details the role’s core responsibilities—from trend research across AI, retail, finance and procurement to creating briefs, long-form posts, and short LinkedIn assets—plus collaboration with Product and Sales, campaign analysis, and planning self-hosted events in Toronto and Bangalore that measure MQL growth and support customer conversations.
Content Strategy, Research, and Creation
Core responsibilities and how they connect to meaningful marketing outcomes.
- Research: Investigate trends, reports, and insights on AI, retail, finance, and procurement to surface timely topics and data that inform content direction.
- Conversation themes and agents: Build agents and identify emerging conversation themes specifically tailored for CFOs and finance leaders, ensuring content resonates with those audiences.
- Content production: Create briefs, long-form posts and short assets (LinkedIn, blogs, carousels) that translate research and themes into shareable formats.
- Adaptation and analysis: Analyse high-performing thought leadership and adapt findings into new formats, using performance signals to prioritize formats and topics.
- Cross-functional collaboration: Work with Product and Sales to create content supporting demos, decks and customer conversations, and coordinate with Sales to align marketing materials with current deals.
- Measurement and optimisation: Track and analyse content and campaign data to derive actionable insights and measure MQL growth, informing future briefs and formats.
- Marketing assets: Assist in creating playbooks, one-pagers and campaign content that capture insights and support outreach and enablement efforts.
- Micro-campaigns: Run micro-campaigns on LinkedIn to amplify targeted assets and test messaging with finance audiences.
Event Planning, Coordination, and Execution
From planning to post-event follow-up, the role supports self-hosted events that drive conversations with finance leaders.
- Event research and planning: Research and plan self-hosted events and workshops, including the Toronto CFO/Finance Leaders workshop and Bangalore sessions.
- Audience and partner identification: Identify attendees, topics and local partners to ensure events are relevant and well-attended.
- Communications and recaps: Support pre-event communications to attract attendees and produce post-event recaps that capture outcomes and next steps.
- Execution coordination: Coordinate between Marketing, Sales and local stakeholders for event execution, aligning agendas, materials and follow-up with sales conversations and active deals.
Conclusion
This Content & Marketing Intern role at Discover Dollar blends detailed research across AI, retail, finance, and procurement with hands-on content creation, campaign analysis and close collaboration with Product and Sales. It also includes driving micro-campaigns and organizing self-hosted events in Toronto and Bangalore. Candidates will support content that measures MQL growth, aids demos and aligns marketing materials with active deals.
