This article outlines the Responsibilities and Requirements for managing WhatsApp broadcast lists, group communication, lead engagement, and data tracking. It explains daily tasks—sending scheduled messages, responding to inbound queries, sharing program details—and the skills and tools needed, such as WhatsApp Business Tools and Google Sheets. Read on for a clear breakdown of duties, workflows, and expected competencies.
Core Responsibilities: Messaging, Engagement, and Follow-up
The day-to-day responsibilities center on proactive and timely WhatsApp communication to drive registrations and conversions while maintaining professional interactions with students and clients.
- Handle WhatsApp broadcast lists and group communication to reach target audiences efficiently.
- Send scheduled messages, reminders, and promotional updates to maintain engagement and visibility.
- Share program details, brochures, and links with target audiences to inform and convert leads.
- Respond to inbound WhatsApp queries promptly, providing quick assistance for queries related to programs or services.
- Engage with leads through WhatsApp chat and provide required information, guiding users on registration steps, forms, or payment details.
- Follow up with interested users to boost registrations or conversions, maintaining professional communication throughout.
- Provide quick assistance and clarify program or service-related questions to support conversion and satisfaction.
Requirements, Tools, and Data Management Practices
Effective management combines communication skills, organizational ability, and collaboration with marketing to optimize campaign performance and maintain accurate records.
- Maintain structured data of leads in Google Sheets / Excel and track daily outreach, responses, and conversions.
- Update CRM sheets with accurate conversation logs to preserve context and support follow-ups.
- Coordinate with the marketing team for campaign planning and assist in creating WhatsApp templates & message scripts.
- Share feedback on user responses and campaign performance to refine messaging and outreach strategies.
- Requirements: good written communication skills; comfortable handling large volumes of WhatsApp chats; basic knowledge of WhatsApp Business Tools (advantage); ability to organize data and track responses; proactive, polite, and customer-oriented mindset; familiarity with Google Sheets / Excel (bonus).
In summary, managing WhatsApp communication involves scheduled outreach, prompt responses, targeted sharing of program materials, and consistent follow-up to increase registrations and conversions. Success depends on maintaining structured lead data, accurate CRM logs, collaboration with marketing, and the right combination of communication skills, organization, and familiarity with WhatsApp Business Tools and spreadsheets.
