MSKARD Business Solutions is hiring Lead Generation Associates — a full-time, hybrid role ideal for recent graduates. This article explains the position in detail: the core responsibilities involved in generating and qualifying leads, the day-to-day tools and communication channels you will use, and the candidate and work terms including eligibility, schedule, and perks.
Role and Responsibilities
The Lead Generation Associate role centers on identifying and cultivating potential clients to support sales growth. Primary responsibilities include market research, qualifying leads (BANT), generating leads through online research, networking and social media, maintaining CRM and lead databases, direct communication with potential clients via phone and email, collaborating with the sales team, and tracking metrics and preparing reports. Each of these responsibilities contributes to a structured lead pipeline and measurable outcomes.
Market research and lead generation
- Market research: Systematic investigation of target markets to discover prospects and industry opportunities. This includes identifying sources and channels where potential clients can be found and prioritizing segments for outreach.
- Online research, networking, and social media: Using web-based tools, professional networks, and social platforms to uncover and engage potential leads. The role emphasizes proactive discovery through a mix of searching and relationship-building activities.
Lead qualification, CRM upkeep, and communication
- Qualifying leads (BANT): Evaluating prospects against qualification criteria to determine readiness and fit for handoff to sales. Qualification is performed consistently to ensure the sales team receives well-vetted opportunities.
- Maintaining CRM and lead databases: Accurate and timely entry of lead details, status updates, and interaction notes into the CRM and lead databases. This maintenance ensures continuity across the team and creates a reliable single source of truth for prospect information.
- Communicating with potential clients (phone/email): Reaching out to prospects via phone and email to introduce services, determine interest, and collect qualifying information. Clear, documented communication supports consistent follow-up and effective lead nurturing.
Collaboration, metrics, and reporting
- Collaborating with sales: Working closely with the sales team to transfer qualified leads, share context, and align on priorities. This collaboration ensures a smooth transition from lead generation to conversion activities.
- Tracking metrics and preparing reports: Monitoring key indicators related to lead activity and progress, and compiling reports that reflect performance and pipeline status. Reporting provides actionable insight and supports continuous improvement.
Who We're Looking For and Work Terms
MSKARD Business Solutions welcomes fresh graduates from the 2022–2025 batches. The position is explicitly open to candidates from any background — there are no minimum marks or prior experience requirements. This inclusive approach allows individuals who are early in their careers to step into a role focused on practical skills and on-the-job learning.
Job type and schedule
- Job type: Full-time, Hybrid — combining in-office and remote work.
- Working days: 5 days per week, giving structure and regularity to the workweek.
Perks and practical expectations
- Flexible hours: Flexibility in scheduling supports work-life balance while meeting role obligations.
- Hybrid working: The hybrid model allows a blend of collaborative in-person work and focused remote time.
New hires can expect a role that emphasizes disciplined data entry, consistent outreach, and measurable contribution to the sales pipeline. Day-to-day activity will revolve around research, documentation in CRM and lead databases, outreach through phone and email, and coordination with sales to ensure qualified leads move forward. Regular tracking and reporting will document progress and highlight areas for focus.
In summary, MSKARD Business Solutions is recruiting Lead Generation Associates to perform market research, qualify leads (BANT), generate leads through online research, networking and social media, maintain CRM and lead databases, communicate with potential clients via phone and email, collaborate with sales, and track metrics and prepare reports. The role is open to freshers from the 2022–2025 graduate batches with no minimum marks or prior experience required. It is a full-time, hybrid position with flexible hours and a five-day workweek, offering hybrid working as a perk. Candidates from any background are encouraged to consider this opportunity to build practical lead generation experience and contribute to a structured sales pipeline.