Overview of the Role
The selected intern’s day-to-day responsibilities focus on supporting digital marketing activity for Smotect Azaadi products across Meta Ads and Google Ads. The work centers on campaign planning, creation, optimization, and performance tracking, along with coordination with the creative team and support for e-commerce marketing tasks. The role also includes research into competitors, ad trends, customer behaviour, and new campaign ideas related to smoking and tobacco cessation products. In addition, the intern helps with audience testing, retargeting, UTM tracking, and basic website or Shopify marketing tasks. Overall, this is a hands-on support role that connects advertising, reporting, creative inputs, and sales improvement activities.
- Assist in planning, creating, and optimizing Meta Ads and Google Ads campaigns.
- Track daily campaign performance metrics and prepare simple reports.
- Coordinate with the creative team for ad and landing page inputs.
- Research competitors, trends, and customer behaviour.
- Support campaign setup, audience testing, retargeting, and UTM tracking.
- Learn and assist in improving e-commerce sales across multiple channels.
Planning, Creating, and Optimizing Ad Campaigns
A major part of the intern’s work is to assist in planning, creating, and optimizing Meta Ads and Google Ads campaigns for Smotect Azaadi products. This means the role is not limited to one stage of advertising. Instead, it covers the full campaign flow from initial setup to ongoing improvement. The intern supports the team in building campaigns that can be monitored and adjusted based on performance. Because the responsibilities include both Meta and Google platforms, the work involves understanding how campaigns are organized and how they are improved over time.
The optimization side of the role is especially important because it connects directly to campaign performance. The intern helps the team review what is working and what needs attention. This can include supporting changes in campaign structure, audience testing, or other basic adjustments that help improve results. The role also includes campaign setup, which means the intern contributes to the early stage of launching ads. In practical terms, this creates a workflow where planning, execution, and optimization are all part of the same responsibility set.
Core campaign support areas
- Planning campaigns for Smotect Azaadi products.
- Creating and supporting Meta Ads and Google Ads campaigns.
- Optimizing campaigns based on performance observations.
- Assisting with campaign setup and audience testing.
The role combines campaign planning, creation, and optimization across Meta Ads and Google Ads for Smotect Azaadi products.
The intern also supports retargeting, which is part of keeping campaigns active for audiences that have already interacted with the brand. This makes the role more than just launching ads once. It includes helping the team maintain and improve campaigns as they run. Since the responsibilities mention basic website and Shopify marketing tasks as well, the campaign work is connected to the wider digital sales process. That connection makes the role useful for learning how ad platforms and online selling work together.
Tracking Performance and Preparing Reports
Another key responsibility is tracking daily campaign performance metrics. The intern monitors figures such as spend, ROAS, CTR, CPC, CPM, CPA, purchases, revenue, ATC, and checkout data. These metrics help the team understand how campaigns are performing and whether they are moving in the right direction. Because the tracking is daily, the role requires consistent attention to numbers and campaign changes. The intern is expected to observe performance patterns and share useful information with the team.
The reporting task is equally important. The intern prepares simple daily and weekly performance reports that help the team decide which campaigns to scale, monitor, fix, or pause. This means the reports are meant to support decision-making rather than simply record data. The role therefore connects measurement with action. By organizing campaign results into simple reports, the intern helps the team review performance in a practical way.
Metrics tracked in the role
- Spend
- ROAS
- CTR
- CPC
- CPM
- CPA
- Purchases
- Revenue
- ATC
- Checkout data
These metrics are useful because they show both ad activity and purchase-related outcomes. The intern’s role is to keep track of them regularly and present them in a simple format. That makes it easier for the team to decide what should continue, what needs improvement, and what should be stopped. The reporting process also supports campaign optimization because it gives a clearer picture of what is happening across the ads. In this way, tracking and reporting are closely linked to the broader campaign workflow.
Read More: Free Google Ads Certification Course
Creative Coordination and Product Communication
The intern also works closely with the creative team. This part of the role includes coordinating for ad creatives, hooks, captions, landing page inputs, and product communication. These tasks show that the intern is involved in helping shape how campaigns are presented to the audience. The role is not only about numbers and reporting. It also includes supporting the message and visual direction of the ads so that campaigns can be built with the right inputs.
Working with the creative team means the intern helps connect campaign goals with creative execution. Ad creatives and hooks are important because they are part of how campaigns attract attention. Captions and product communication help explain the offer or message more clearly. Landing page inputs are also included, which means the intern contributes to the information that supports the ad experience after a user clicks. This makes the role more collaborative and cross-functional.
Creative support responsibilities
- Coordinate with the creative team for ad creatives.
- Support the development of hooks and captions.
- Share landing page inputs.
- Assist with product communication for campaigns.
Creative coordination is part of the role, including ad creatives, hooks, captions, landing page inputs, and product communication.
This responsibility also connects to campaign optimization because creative inputs can influence how campaigns perform. The intern helps ensure that the team has the information it needs to build and refine campaign assets. Since the role includes both ad platform support and creative coordination, it sits at the intersection of marketing execution and communication. That makes it a practical learning opportunity for understanding how campaign content is developed and used in digital advertising.
Research, Audience Testing, and Tracking Support
Research is another important part of the intern’s daily work. The responsibilities include researching competitors, ad trends, customer behaviour, and new campaign ideas for smoking and tobacco cessation products. This means the intern helps the team stay informed about what is happening in the market and how audiences may respond. The research is focused on supporting campaign decisions and generating ideas that fit the product category. It is a practical way to connect observation with campaign planning.
The role also includes support for audience testing and retargeting. These tasks are part of improving how campaigns reach and re-engage people. Audience testing helps the team explore different groups, while retargeting helps keep campaigns connected to people who have already shown interest. The intern also supports UTM tracking, which is part of keeping campaign activity organized and measurable. Together, these tasks help the team understand where traffic and engagement are coming from.
Research and tracking tasks
- Research competitors and ad trends.
- Observe customer behaviour.
- Explore new campaign ideas for smoking and tobacco cessation products.
- Support audience testing and retargeting.
- Assist with UTM tracking.
The research responsibility is broad but still focused on the same product area. It supports the team by bringing in information that can guide campaign direction. Since the role also includes campaign setup and optimization, the research work can feed directly into practical decisions. The intern is therefore helping not only with execution but also with the background work that supports smarter campaign planning. This makes the position useful for learning how market observation and campaign management work together.
E-commerce Marketing and Sales Improvement Support
The final part of the role is learning and assisting in improving e-commerce sales through Meta, Google, Amazon/Flipkart, and website marketing activities. This shows that the intern’s responsibilities extend beyond ad campaigns alone. The role includes support for multiple channels that contribute to online sales. By working across these areas, the intern helps the team connect advertising efforts with broader e-commerce activity. The focus remains on learning while assisting the team in practical marketing tasks.
Basic website and Shopify marketing tasks are also included in the responsibilities. This means the intern may support the online store side of the business in addition to ad platform work. Because the role mentions Amazon/Flipkart as well as website marketing, it covers a wider e-commerce environment. The intern’s contribution is therefore not isolated to one platform. Instead, it supports a broader sales process that includes ads, website activity, and marketplace-related marketing.
Channels mentioned in the role
- Meta
- Amazon/Flipkart
- Website marketing activities
- Basic website and Shopify marketing tasks
The learning aspect is important here because the responsibilities explicitly mention learning and assisting. That means the role is designed to build understanding while contributing to ongoing work. The intern helps improve e-commerce sales by supporting the marketing activities that surround the products. Since the role includes campaign setup, reporting, creative coordination, and research, the e-commerce side benefits from several connected tasks. This creates a complete support role that links advertising performance with sales-focused marketing activity.
Frequently Asked Questions
What are the main responsibilities in this role?
The main responsibilities include assisting in planning, creating, and optimizing Meta Ads and Google Ads campaigns for Smotect Azaadi products. The intern also tracks daily performance metrics, prepares simple reports, coordinates with the creative team, researches competitors and trends, and supports campaign setup, retargeting, UTM tracking, and basic website or Shopify marketing tasks.
Which campaign metrics does the intern track?
The intern tracks spend, ROAS, CTR, CPC, CPM, CPA, purchases, revenue, ATC, and checkout data. These metrics are monitored daily so the team can understand campaign performance and use the information in simple daily and weekly reports for decision-making.
How does the intern support the creative team?
The intern coordinates with the creative team for ad creatives, hooks, captions, landing page inputs, and product communication. This support helps connect campaign goals with the content and messaging used in the ads and related landing pages.
What kind of research is included in the role?
The role includes research on competitors, ad trends, customer behaviour, and new campaign ideas for smoking and tobacco cessation products. This research helps the team stay informed and supports campaign planning and improvement.
Does the role include e-commerce marketing tasks?
Yes, the role includes learning and assisting in improving e-commerce sales through Meta, Google, Amazon/Flipkart, and website marketing activities. It also includes basic website and Shopify marketing tasks, which connect the ad work with broader online sales support.
Conclusion
This role brings together campaign support, performance tracking, creative coordination, research, and e-commerce marketing assistance. The intern helps with Meta Ads and Google Ads for Smotect Azaadi products while also monitoring key metrics and preparing simple reports for the team. The responsibilities extend into audience testing, retargeting, UTM tracking, and basic website or Shopify tasks, which makes the work broad and practical. It is a role centered on learning, supporting, and improving marketing activity across several connected channels. Overall, the position offers a structured way to contribute to digital advertising and online sales support at the same time.
