This article summarizes a growth-focused role responsible for go-to-market (GTM) strategy and execution targeting HNI users across online and offline channels. It explains channel ownership expectations, cross-functional collaboration to create smooth user journeys, and the candidate profile sought. The content outlines responsibilities and requirements as provided, organized for clarity and quick scanning.
Role overview: GTM strategy and execution
Responsibilities include owning GTM strategy and execution for HNI users across online and offline channels. The role focuses on designing and delivering initiatives that reach high-net-worth individuals and coordinate outreach across multiple touchpoints.
Channel ownership and hands-on growth work
The position requires end-to-end ownership of 1–2 growth channels. Examples given include LinkedIn, WhatsApp, Instagram, etc. Ownership implies managing the channel strategy, execution, and performance to drive growth and engagement for HNI users.
Cross-functional collaboration and SOPs
Working closely with product, investment research, and wealth partner teams is a core responsibility. The collaboration is aimed at experimenting and setting up standard operating procedures (SOPs) to enable a frictionless journey and a superior end-user experience.
Candidate profile and key requirements
- 1 to 2 years of experience in consulting, investment, growth, or strategy teams at startups.
- Currently in a transition phase before starting an MBA (India or abroad).
- Strong analytical and research mindset.
- Experience with LinkedIn sales tools is an added advantage.
In summary, the role centers on GTM strategy for HNI users across online and offline channels, owning one to two growth channels end-to-end, and partnering with product, research, and wealth teams to build SOPs for a seamless user experience. Candidates should meet the stated experience and transition-to-MBA requirements and demonstrate analytical and research strengths.
