This article describes a Digital Marketing Intern role, outlining the core purpose, day-to-day responsibilities, and the skills and background sought. It covers the hands-on exposure you can expect in marketing campaigns, branding and lead generation, plus the practical tasks you would support, from content creation and social media growth to basic performance tracking and SEO support.
Role overview
The Digital Marketing Intern will learn, experiment, and execute performance-driven marketing strategies. This role is aimed at candidates looking for hands-on exposure to real-world marketing campaigns, branding efforts, and lead generation activities while supporting various digital initiatives across channels.
Key responsibilities
Day-to-day tasks focus on planning, executing, supporting, and measuring marketing activities across digital channels:
- Assist in planning and executing digital marketing campaigns
- Manage and grow social media platforms (Instagram, LinkedIn, etc.)
- Create engaging content such as posts, captions, reels, blogs, and emails
- Support performance marketing campaigns (Meta Ads / Google Ads)
- Conduct market research and competitor analysis
- Help in email marketing and lead generation campaigns
- Track campaign performance and prepare basic reports
- Support SEO activities including keyword research and on-page optimization
- Coordinate with design and content teams
Requirements and preferred skills
The role seeks candidates with a foundation in marketing concepts and a proactive attitude. Preferred skills are listed as bonuses but are not mandatory.
- Pursuing or recently completed graduation (Marketing / Business / IT preferred)
- Basic understanding of digital marketing concepts
- Familiarity with Instagram, LinkedIn and social media trends
- Strong communication and writing skills
- Creative mindset with attention to detail
- Basic knowledge of Canva or any design tool (preferred)
- Eagerness to learn and take ownership
- Self-driven and proactive attitude
Preferred Skills (Bonus, not mandatory):
- Experience with Meta Ads or Google Ads
- Basic SEO knowledge
- Video editing skills
- Experience managing social media pages
In summary, this internship is suited to someone eager to gain practical marketing experience across content, social media, performance campaigns, SEO and reporting. The position emphasizes learning, creativity, and ownership, with bonus value given to prior experience in ads, SEO and video or page management.
