This article outlines the role and core duties of a Digital Marketing / SEO Intern. It covers planning and implementing digital marketing activities to promote products and services, the primary SEO tools used for research and tracking, on-page and technical tasks, content support, competitor work, backlink outreach, and routine reporting. The sections organize responsibilities and how they connect in a practical workflow.
Planning, Research, and Strategy
Start by helping plan and implement digital marketing activities that promote the company’s products and services. Key research and strategy tasks include:
- Keyword research using tools such as Google Keyword Planner, Ubersuggest, Ahrefs, and SEMrush.
- Assisting in competitor analysis and contributing to SEO audits to inform priorities.
- Supporting content optimization plans for blogs and landing pages based on keyword and audit findings.
On-Page and Content Optimization
Day-to-day on-page and content tasks support visibility and relevance:
- Assist with on-page SEO elements: meta titles, meta descriptions, headers, and internal linking.
- Support content optimization for blogs and landing pages to align content with target keywords and user intent.
- Coordinate with content creators to ensure optimized implementation of on-page recommendations.
Technical Checks, Outreach, and Reporting
Technical, outreach, and measurement tasks help maintain site health and demonstrate results:
- Perform basic technical SEO checks such as page speed, mobile friendliness, and indexing.
- Track website performance using Google Analytics and Google Search Console.
- Assist in building quality backlinks through outreach efforts.
- Prepare weekly and monthly SEO reports summarizing findings and progress.
- Stay updated with the latest SEO trends and Google algorithm updates to adapt tactics.
In summary, the Digital Marketing / SEO Intern role involves planning and managing digital marketing activities, conducting keyword research with specified tools, assisting on-page and content optimization, performing basic technical checks, tracking performance with Google Analytics and Search Console, supporting competitor analysis and outreach, preparing routine reports, and staying informed about SEO trends and Google algorithm updates.
