Introduction
The Social Media Marketing Intern role focuses on building a strong digital presence across Instagram, LinkedIn, and other platforms. This article outlines the role overview, detailed responsibilities, the skills and mindset we’re looking for, who this internship suits, and the tangible gains interns will receive—mentorship, portfolio work, and potential progression to full-time opportunities.
Role Overview and Key Responsibilities
This position seeks a creative, driven intern who understands trends, has a sharp eye for aesthetics, and can produce content that feels premium, relatable, and impactful. The intern will help shape a cohesive brand presence across platforms and support both static and video content work.
- Assist in planning and executing a monthly social media content calendar
- Create engaging content for Instagram (Reels, carousels, stories) and LinkedIn posts
- Write strong captions with a premium, high-conviction brand tone
- Research trends, hooks, and content formats relevant to students and career audiences
- Support video content creation: scripting, shot ideas, reels structure, and edits (basic)
- Work with the team to turn student success stories and insights into content
- Track performance metrics (reach, engagement, saves, shares) and suggest improvements
- Help maintain brand consistency across all platforms
Ideal Candidate Profile, Fit, and What You’ll Gain
We’re looking for someone with strong communication and writing skills in English, a solid understanding of Instagram and LinkedIn content styles, and a natural sense of storytelling that makes content “scroll-stopping.” Practical tool knowledge is required: basic Canva is mandatory, and basic video-editing skills (CapCut, VN, InShot, Premiere Rush) are a bonus. Interest areas should include education, global careers, admissions, or personal branding. Reliability, proactivity, and receptiveness to feedback are essential.
- Who this role is perfect for: students seeking real marketing experience with a premium brand; people who love content plus strategy; those wanting to learn brand-building that sells through trust and value
- What you’ll gain: real mentorship and learning (not just “posting work”); a strong portfolio of premium social media work; experience working directly with the founder and core team
- Additional outcomes: Certificate and Letter of Recommendation (performance-based); opportunity for a full-time role if mutually aligned
Conclusion
This internship offers hands-on experience creating premium social content for Instagram and LinkedIn while learning strategy, storytelling, and basic video production within a supportive team. Candidates with strong English writing skills, Canva proficiency, trend awareness, and a passion for education or careers will benefit most. Successful interns gain mentorship, a portfolio, recognition, and potential progression to full-time roles.
