We are looking for a proactive Marketing Sales Intern to support Go‑To‑Market (GTM) activities. This article outlines the role, core responsibilities, and candidate requirements in detail to help prospective applicants understand day‑to‑day expectations, how tasks connect across GTM execution, and the skills and tools you’ll use to contribute to early‑stage growth, outreach, and partnership efforts.
Role and core responsibilities
This Marketing Sales Intern role focuses on hands‑on support for GTM activities across research, outreach, partnerships, and early‑stage growth execution. Key responsibilities include:
- Research target industries, companies, and buyer personas: conduct detailed market and persona research to pinpoint where GTM effort should focus.
- Identify potential leads, partners, and pilot customers: source prospects that can become leads, strategic partners, or pilot accounts.
- Support competitor and market landscape analysis: gather and maintain insights on competitors and overall market dynamics relevant to GTM strategy.
- Build and maintain prospect lists: compile and update prospect databases using LinkedIn, other databases, and referrals.
- Support outreach campaigns: assist with email, LinkedIn, and event follow‑ups to engage prospects and partners.
- Track responses, meetings, and follow‑ups: record engagement, schedule meetings, and manage follow‑up sequences in shared trackers or CRM.
- Support campaign execution and performance tracking: help run campaigns and monitor their performance against GTM goals.
- Coordinate demos, pilots, and trials: assist in arranging demos and managing pilot processes with prospects.
- Document client feedback, use cases, and pilot insights: capture learnings from pilots to inform product, content, and business teams.
- Prepare simple case‑study inputs: assist in compiling the basic materials needed for case studies based on pilot outcomes.
- Maintain weekly GTM activity trackers and status updates: keep shared trackers current to reflect progress across GTM tasks.
- Support internal coordination: facilitate communication between product, content, and business teams to align pilot learnings and outreach.
Requirements and how you’ll contribute day‑to‑day
The ideal candidate is a recent graduate with a degree in Business, Marketing, Management, or a related field, equipped to perform the responsibilities above. Core qualifications and daily expectations include:
- Communication skills: strong written and verbal abilities for outreach, documentation, and internal coordination.
- Research and follow‑up proficiency: comfort with detailed research, maintaining documentation, and persistent follow‑ups with prospects and partners.
- Familiarity with key tools: experience using LinkedIn, Google Workspace, and Excel/Sheets; comfortable recording activities in shared trackers or a CRM.
- Mindset and interests: high ownership, curiosity, and a willingness to learn; an interest in startups, GTM strategy, and B2B or B2C sales/marketing.
- Practical contributions: on a daily basis you will populate prospect lists, support outreach campaigns, log responses and meetings, coordinate demos/pilots, and capture client insights to feed into case‑study inputs and weekly GTM updates.
In summary, this Marketing Sales Intern role offers hands‑on GTM exposure through market research, outreach, partnership identification, campaign support, and pilot coordination. Candidates should be recent graduates with strong communication, research, and tool familiarity (LinkedIn, Google Workspace, Excel/Sheets), plus high ownership and curiosity. If you are interested in startups, GTM strategy, and early‑stage growth, this role aligns with those interests and responsibilities.
