This article outlines the role and expectations for managing Ads Verra’s LinkedIn presence, detailing the core responsibilities involved in content creation, research, scheduling and optimization, plus the candidate requirements. It explains how educational, positioning, founder-led and performance-focused content tie together to build agency credibility, lead generation and B2B growth on LinkedIn.
Core Responsibilities and Execution
The role centers on creating and posting content on Ads Verra’s LinkedIn page with a consistent posting schedule. Responsibilities include drafting educational posts on marketing & growth and producing agency positioning and credibility posts that communicate the agency’s value. Founder-led and brand authority content must be developed to reinforce leadership and trust.
- Create and post content on Ads Verra’s LinkedIn page: produce regular posts aligned with the agency’s voice and objectives.
- Draft educational posts on marketing & growth: convert complex marketing and growth topics into clear, informative LinkedIn posts.
- Produce agency positioning and credibility posts: craft content that highlights Ads Verra’s expertise and market positioning.
- Create founder-led / brand authority content: develop posts that showcase founders or the brand to build authority and trust.
- Research topics related to performance marketing, lead generation and B2B growth: investigate these areas to inform accurate, relevant content.
- Maintain a consistent posting schedule: ensure steady visibility and audience engagement through reliable cadence.
- Optimize content formatting for LinkedIn reach and engagement: format posts specifically for LinkedIn to maximize reach and interactions.
Candidate Requirements and How They Support Delivery
Successful delivery relies on specific skills and interests. Strong written English skills enable clear, polished posts across educational, positioning and founder-led formats. An interest in marketing, business, or B2B content ensures relevance when researching performance marketing, lead generation and B2B growth topics. The ability to research and simplify complex ideas is essential for translating expertise into accessible LinkedIn content.
- Strong written English skills: required to draft concise, professional LinkedIn posts.
- Interest in marketing, business, or B2B content: ensures alignment with Ads Verra’s topical focus.
- Ability to research and simplify complex ideas: supports educational and performance-focused content creation.
- Familiarity with LinkedIn as a professional platform: needed to format and position posts for a professional audience.
- Basic experience with Canva or text-based content tools (plus): useful for producing and formatting content for LinkedIn.
In summary, the role combines content creation, topical research and LinkedIn-specific formatting to build Ads Verra’s credibility and support lead generation and B2B growth. Candidates must bring strong written English, interest in marketing or B2B topics, research and simplification skills, LinkedIn familiarity, and basic Canva or content tool experience to consistently execute educational, positioning and founder-led posts.
