The Social Media Manager at StudyByU will oversee the brand’s presence on Instagram, YouTube, and LinkedIn, focusing on building awareness through creative content, reels, posts, and community engagement strategies. This article details core responsibilities — content creation and scheduling, community engagement, and analytics-driven strategy support — and explains how these elements work together to grow StudyByU’s audience and strengthen long-term brand recognition.
Content Creation and Scheduling
The Social Media Manager supports StudyByU by producing and organizing creative content that increases brand awareness across target channels. This work centers on developing engaging posts, reels, graphics, and stories and ensuring they appear consistently on the right platforms at the right time.
- Assist in content production: Help create engaging posts, graphics, stories, reels and other creative assets tailored to StudyByU’s voice and audience.
- Cross-platform scheduling: Schedule content across Instagram, LinkedIn, X (Twitter), and Facebook to maintain a steady presence and maximize visibility.
- Consistency and cadence: Coordinate timing and sequence of posts so reels, posts and stories complement each other and support overarching brand awareness goals.
Community Engagement and Analytics Support
Effective growth requires active community management and data-informed adjustments. The Social Media Manager monitors interactions, engages with users, and uses performance insights to refine content and timing.
- Community monitoring: Monitor comments, messages, and mentions across platforms and respond to users to foster positive interaction and strengthen the StudyByU community.
- Engagement and growth: Encourage constructive conversations and timely responses to grow community size and improve brand presence.
- Analytics and reporting: Track post performance and engagement metrics, prepare reports, and suggest content or timing improvements based on those insights to continually optimize results.
In sum, the Social Media Manager at StudyByU combines creative content production, disciplined scheduling across Instagram, LinkedIn, X and Facebook, active community engagement, and analytics-driven strategy support. By assisting with posts, graphics, stories, monitoring interactions, tracking engagement metrics, and recommending timing or content adjustments, this role builds brand awareness and strengthens StudyByU’s community presence across core social platforms for long-term growth.
