Seeking a results-driven Google Ads Specialist with 1-2 years of experience is the focus of this article. Below we cover the role’s core responsibilities and the practical skills required to manage and optimize paid advertising campaigns across Search, Display, Shopping and Video. Read on for a clear picture of what this position demands and how performance is measured and reported.
Role Overview: Managing and Optimizing Google Ads Campaigns
The core responsibility of the Google Ads Specialist is to plan, create and manage paid advertising campaigns across Google Ads formats: Search, Display, Shopping, and Video. This role emphasizes hands-on campaign ownership, starting from strategy and setup and continuing through ongoing optimization to improve key performance indicators.
Primary tasks include:
- Campaign planning and creation: building structured campaigns and ad groups across Search, Display, Shopping and Video to align with business objectives.
- Keyword research and competitor analysis: identifying relevant search terms and analyzing competitive activity to inform targeting, messaging, and bidding priorities.
- Ad copywriting and A/B testing: writing compelling ad copy and running structured A/B tests to determine which messages drive higher engagement and conversions.
- Monitoring campaign performance: continuously tracking metrics such as CTR (click-through rate), CPC (cost per click) and conversions, and taking action to improve outcomes.
- Optimization: making iterative adjustments to bids, creative, targeting and keywords based on real-time performance to maximize return on ad spend and conversion efficiency.
- Performance reporting and dashboards: generating regular reports and dashboards that summarize campaign health, trends and actionable insights for stakeholders.
Each of these tasks is interconnected: keyword research and competitor analysis inform campaign structure and ad copy; A/B testing refines messaging; monitoring metrics like CTR, CPC and conversions guide optimization decisions; and reports translate performance into clear business intelligence.
Required Experience, Skills, and Collaborative Responsibilities
The ideal candidate brings 1-2 years of hands-on Google Ads experience. Practical familiarity with the platform allows the Specialist to execute planning, setup and continuous optimization without extensive ramp-up time. While a Google Ads Certification is a plus, practical results and measurable improvement in campaign performance are central.
Technical and analytical requirements include:
- Strong analytical skills: interpreting performance metrics (CTR, CPC, conversions) and deriving actionable optimizations from data.
- Familiarity with tracking tools: knowledge of Google Analytics, Tag Manager and conversion tracking is expected to ensure accurate measurement and attribution of campaign results.
- Basic SEO knowledge: understanding how paid search intersects with organic search to inform keyword selection and landing page alignment.
- Communication and problem-solving: clear communication for cross-functional work and the ability to diagnose issues and implement corrective measures.
Collaboration is a vital component of the role. The Specialist must work closely with design and content teams to produce effective creative assets and landing pages that support campaign goals. Generating performance reports and dashboards is not only a technical task but also a communication tool: reports must translate campaign data into recommendations that design, content and business stakeholders can act upon.
In practice, the role balances tactical execution and strategic thinking: hands-on optimization (bid adjustments, ad copy tests, keyword refinements) driven by analytical rigor and supported by coordinated content and design efforts. The combination of 1-2 years of hands-on Google Ads experience, tracking tool familiarity, basic SEO knowledge, and strong analytical and communication skills forms the baseline for success in this position.
Ultimately, the Specialist is accountable for improving campaign-level KPIs—CTR, CPC and conversions—while creating clear, actionable reports and collaborating with teams that produce the creative and content necessary to drive performance.
Conclusion
This role calls for a results-driven Google Ads Specialist with 1-2 years of hands-on experience to plan, create and manage Search, Display, Shopping and Video campaigns. Key responsibilities include keyword research, competitor analysis, ongoing optimization of CTR, CPC and conversions, ad copy A/B testing, reporting and collaboration with design/content teams. Strong analytical skills, familiarity with Google Analytics/Tag Manager/conversion tracking, basic SEO knowledge and solid communication and problem-solving abilities complete the profile for success.