This article outlines the visual designer role at Lienzo, the core responsibilities, and the skills required. It explains ownership of design quality and creative direction, the types of deliverables across Instagram, LinkedIn, WhatsApp and presentations, and the collaboration and delivery expectations. Use this as a concise reference for what the role entails and the standards candidates must meet.
Role and ownership
The role centers on shaping and maintaining Lienzo’s visual presence across platforms. This goes beyond execution: the designer is expected to take ownership of design quality, consistency, and creative direction.
- Shape and maintain visual presence across platforms.
- Own design quality, consistency, and creative direction.
- Work closely with the team and participate in visual decision-making.
Core responsibilities
Deliver a range of visual assets aligned with fintech aesthetics and stakeholder needs.
- Design high-quality creatives for Instagram, LinkedIn, and WhatsApp.
- Create structured, clean carousels aligned with fintech aesthetics.
- Design investor-facing and partner-facing PowerPoint presentations.
- Ensure brand consistency across all visual assets.
- Deliver creatives and decks in a timely manner when required.
- Contribute ideas to improve visual storytelling and communication.
Skills, quality and expectations
Required capabilities focus on both technical tools and design fundamentals, along with professional behavior and consistent output quality.
- Strong command over Adobe (Photoshop / Illustrator / After Effects).
- Proficiency in Canva for quick-turn execution.
- Strong understanding of typography, hierarchy, spacing, and minimal design.
- Consistent output quality.
- Professional communication and responsiveness.
- Portfolio required.
Collaboration and delivery
The role requires close teamwork and involvement in visual decision-making while meeting deadlines and maintaining brand standards.
- Collaborate closely with the team on visual decisions.
- Maintain brand consistency across platforms and materials.
- Take ownership of visual storytelling and propose improvements.
- Ensure timely delivery of creatives and decks as needed.
In summary, the role centers on shaping and maintaining Lienzo’s visual presence, owning design quality, consistency and creative direction, and participating in visual decision-making with the team. Deliverables include high-quality creatives for social platforms and investor/partner presentations. Required skills cover Adobe, Canva, typographic and minimal design expertise, consistent output, professional communication, responsiveness, and a portfolio.
